If you are a dog lover, you might have heard of PupBox, a subscription service that delivers customized products and training tips to new puppy and dog parents based on their pet’s age, size and personality. PupBox was founded in 2014 by Ben and Ariel Zvaifler, who appeared on ABC’s Shark Tank in 2016 and secured funding from investor Robert Herjavec. Since then, PupBox has grown rapidly and attracted many loyal customers who love the convenience and personalization of the service.

Now, PupBox has a new owner: Petco, the leading pet specialty retailer that offers a wide range of products and services for pets and pet parents. Petco announced that it has acquired PupBox for an undisclosed amount in November 2017, and has continued to expand the subscription service to cater to all ages of dogs, not just puppies. Petco CEO Ron Coughlin said in a statement that “Over the last two years, PupBox has tripled in size, and today we are excited to boost that momentum by announcing a broadening of our PupBox assortment to all ages of dogs.”

What does this mean for PupBox customers? According to Petco, not much will change. The Zvaiflers and the entire PupBox team will join Petco and continue to operate the service as usual. Customers can still expect to receive monthly boxes filled with developmentally appropriate products that range from toys and treats to grooming tools and accessories. Each box also includes a training guide filled with information to help pet parents keep up with their pet’s changing needs. Petco also said that it will leverage its own product assortment and expertise to enhance the PupBox offering and provide more value to customers.

Petco’s acquisition of PupBox is part of its strategy to offer more innovative and personalized solutions for pet parents. Petco CEO Brad Weston said in a press release that “Helping pet parents improve the health and wellbeing of their pets while deepening their bond is at the very core of our mission. Navigating through everything new puppies and dogs need, and how to keep them healthy and happy as they grow, can be challenging. Combining Petco’s breadth of product and services offerings with PupBox’s highly customized monthly subscription service takes the guess work away from pet parents and provides everything they need to raise a healthy, happy pup at every stage of life.”

If you are interested in trying out PupBox for yourself or as a gift for a dog lover in your life, you can visit petco.com/pupbox or select Petco stores to sign up. You can also check out the first-ever PupBox Holiday Box, a festive bundle of toys, treats and holiday training tips that is available online and in stores now.

PupBox is not the only subscription service that Petco offers. Petco also has Repeat Delivery, a service that allows customers to schedule regular deliveries of their pet’s essentials, such as food, litter, treats and more. Customers can save up to 35% on their orders and get free shipping on eligible items. Repeat Delivery is available for dogs, cats, fish, birds, reptiles and small animals.

Another subscription service that Petco provides is Vital Care, a wellness plan that covers routine vet care for dogs and cats. For a monthly fee of $19 or $25, depending on the pet’s age, customers can get unlimited vet exams, nail trims, teeth brushing and discounts on other services at participating Petco locations. Vital Care also includes a $10 reward every month that can be used on any Petco purchase.

With these subscription services, Petco aims to make pet care more convenient and affordable for its customers. Petco also strives to be a trusted partner for pet parents by offering quality products, expert advice and compassionate care. Whether you have a new puppy or an old friend, Petco has everything you need to keep your pet happy and healthy.